What topics are covered in this course?

Covers the BRM framework and maturity model, ITSM/ITIL concepts, strategic thinking and execution, customer engagement techniques, business case development, and change management foundations.

What is the duration and delivery format?

This intensive two‑day course is delivered live—either virtually or onsite—with options for private group or enterprise‑wide training.

Business Relationship Management Training Course

Q: Who should attend this course?

Business analysts, business systems analysts, project managers, IT and business professionals involved in business case development, as well as managers and staff impacted by business decisions and stakeholder outcomes.

Q: What are the prerequisites?

None—this course provides best practice techniques and methods regardless of background or level of experience.

Unlock the power of strategic collaboration with Inteq’s Business Relationship Management Training Course. This course provides a proven framework to strengthen relationships, align service delivery with business strategy, and create measurable value across your organization.

Learn to navigate complex stakeholder dynamics, manage demand, and serve as the vital link between business units and service providers and become a trusted advisor and catalyst for enterprise-wide innovation.

Acquire actionable skills, techniques and methods to drive alignment, foster engagement, and elevate your role as a value-driven relationship manager. Advance your career and lead with confidence. Discover the strategic advantage of Inteq’s Business Relationship Management training course.

Course Highlights

Proven framework to build and manage strategic relationships across business units and service providers
Master the BRM Maturity Model to assess, advance, and elevate you and your team’s relationship capabilities
Apply ITSM/ITIL concepts to improve service delivery and align technology initiatives with business strategy
Identify and influence customer and business value drivers for measurable impact
Acquire skills, techniques and methods for stakeholder engagement, communication, and collaboration
Develop strategic and operational thinking to drive alignment and innovation
Master essential techniques in discovery, elicitation, and demand shaping
Bridge organizational silos to foster enterprise-wide collaboration and value creation
Build confidence to operate as a trusted advisor and catalyst for enterprise change

Who Should Attend

This course is perfect for:

Business Analysts, IT professionals and service managers seeking to bridge the gap between IT and business goals
Project managers aiming to improve stakeholder alignment and service coordination
Product owners and business partners working across cross-functional and technical teams
Client-facing professionals looking to build long-term, value-driven relationships
Change agents and transformation leaders navigating complex organizational initiatives
Operations and department managers involved in aligning service capabilities to business needs
Mid-level and senior managers responsible for stakeholder engagement and strategic execution
Anyone in a business or IT role who supports or is impacted by enterprise decision-making

Why Choose Inteq’s Business Relationship Management Training Course

Expert-Led Instruction: Learn from professionals with deep experience and expertise in Business Relationship Management (BRM)
Actionable skills that can be immediately applied to real-world scenarios.
Industry-Proven Techniques: Align your project with real-world best-practice frameworks and case studies
Practical actionable insights tailored to real-world challenges
Inteq’s BRM training course prepares you and your team to become trusted advisors in your organization
Flexible Delivery: Live Virtual Classroom or Team Training courses are customized for your team’s unique needs
Recognition through Continuing Education Units (CEUs) and IIBA Professional Development Units (PDUs)
Trusted by leading organizations across industries – over 300,000 business and IT professionals trained worldwide

Course Outline

Framework For BRM

What and Why of BRM

Effectiveness and Efficiency

Customer and Business Value

Business Functions, Processes and Work Activities

The BRM Maturity Model

Superficial vs. Deep Analysis

The Business Relationship Maturity Model

Thinking Like an Owner

Agility and Agile Thinking

ITSM Concepts

ITSM key concepts

Value of ITSM / ITIL

Service lifecycle concepts

Business Strategy And Execution

Thinking Strategically vs Operationally

Linking BRM to Business Strategy

Strategy Maps

Strategy Execution

Customer And Team Engagement

Preparing for Customer Engagement

Discovery, Elicitation and Collaboration Techniques

Leadership and Team Building

Business Cases

Business Opportunities and Business Cases

Business Case Framework and Roadmap

Developing Business Cases

Organizational Change Management

Change Management Foundations

The Change Management Process

Making the Change “Stink”

Bringing It All Together

Key Takeaways

“Ah-Ha” moments

Course wrap-up

Learning Objectives | You Will Learn | Key Benefits

Customer and business value drivers.
Stages of the BRM Maturity Model.
Key ITSM / ITIL service management key concepts.
To think strategically and operationally.
To deeply engage SMEs, customers, and other stakeholders.
Essential discovery, elicitation, and collaboration techniques
Key change management concepts.
Bridge the gap between business units and service providers.
Innovative techniques to align IT with strategic business objectives.
Gain insights into fostering value creation across the enterprise.
Become a catalyst for change by leveraging techniques to manage demand, understand and influence stakeholder needs, and ensure that IT investments deliver value.
Become the indispensable link between IT and business goals.
Foster impactful relationships across all levels of your organization for enhanced collaboration and understanding.
Position yourself as a trusted advisor within your enterprise.
Navigate complex organizational landscapes with confidence.
Explore real-world applications and scenarios that demonstrate how effective relationship management can solve pressing business challenges.

What’s In the box?

OK, there is not a box per se, the content is digital. In addition to 2-days/16 hours of expert instruction you receive:

Digital Badge of Completion
Personalized Certificate of Completion
ACCET Continuing Education Units (CEUs)
IIBA Professional Development Units (PDUs)
Electronic (PDF) Comprehensive Course Manual
Case Study Materials
Supplemental Course Materials

Learning Options:

Live Virtual Classroom: Instructor Led | Live Online. Inteq's innovative Live Virtual Classroom approach brings the benefits of traditional classroom training into a live virtual environment.
Live Team Training (Virtual or Onsite): Inteq’s Business Systems Analysis 2-day training course can be tailored to your organization’s training objectives and can be combined with other Inteq courses to create a 3, 4 and 5-day hybrid training program.
Enterprise training for the entire organization.

Prerequisites:

None. Inteq’s Business Relationship Management course provides you and your team with best practice techniques and methods regardless of background and level of experience.

BRM is an excellent precursor and integrates seamlessly with: